are you ready for social media?
Is Social Media the solution that you are looking for?
Why Social Media?
- Modern version of traditional PR.
- Speed up your reaction times.
- Super-efficient word of mouth marketing.
- World wide focus group.
- Instant answers to business or technical questions.
- Brand awareness.
- Be on top of market news and moves.
- Grow your network.
But there are also pitfalls:
- Social Media can spread bad news too.
- Pitch and promote approach will meet with resistance. Traffic to direct offers seldom convert well, you need to find a new way to bring attention to your products and services.
- The chit-chat aspect can be addictive. Use Twitter best practices.
- This stuff takes time and experimentation.
What to Do?
- Have a purpose, direct your efforts. Unguided meandering will just cause you to get bogged down.
- Give before expecting anything in return. The most generous, genuine and valuable are those who’s ideas spread best.
- Monitor your reputation. Use tools like TweetDeck, Google Alerts and Twitter Searches to see who is talking about your brand keywords and why. Respond appropriately.
- Measure your ROI and do more of what works.
- Experiment. Keep learning from case studies and good examples.
Whatever you do, do not abandon what has been working for you and is still providing returns. Find ways to integrate the new stuff rather than throw out good tactics just because the new stuff is, well, new.
- Create valuable content and optimize for search engines.
- Engage your subscribers and customers.
- Grow your links and referrals.
- Build your lists.
I compiled this list from the following link.
